สมาร์ทโฟน Xperia รุ่นฤดูร้อนปี 2018 ที่ประเทศญี่ปุ่นได้เปิดตัวอย่างเป็นทางการแล้ว โดยมีทั้งหมด 3 รุ่น ได้แก่ Xperia XZ2 Premium, Xperia XZ2 และ Xperia XZ2 Compact ซึ่งได้เริ่มวางจำหน่ายผ่านผู้ให้บริการเครือข่ายเจ้าต่างๆในประเทศญี่ปุ่นตั้งแต่เดือนพฤษภาคม สำหรับ Xperia รุ่นของปีนี้นั้น ทางทีมงานพัฒนาได้ให้คำนิยามว่า การเกิดใหม่ของ Xperia ตั้งแต่รูปลักษณ์ไปจนถึงฟังก์ชั่นการใช้งาน ล่าสุดนี้เว็บไซต์ Sony ประเทศญี่ปุ่นก็ได้ลงบทสัมภาษณ์สมาชิกทีมพัฒนา ซึ่งพวกเขาได้พูดถึงไฮไลท์ต่างๆของ Xperia XZ2 Premium สมาร์ทโฟนเรือธงรุ่นท็อปสุดในหมู่ 3 รุ่นดังกล่าว

Xperia รุ่นใหม่ตั้งเป้าที่จะ “วิวัฒนการ” ให้คุณรับรู้ได้ถึง “ความเปลี่ยนแปลง”

First of all, please tell me the aim of the project in the new Xperia this time.

Sony Mobile Communications Co., Ltd.
Product planning product
Product planning Ichino: This time Xperia planned and developed with the desire to create not only “evolution” but “change”. Although Xperia has steadily “evolved” every time a new model is done, the reason why I was conscious of “change” daringly this time is that smartphones are becoming commoditized (homogenizing) in recent years, even if they are evolving It is getting less fresh feeling. Amid such a big trend, in response to the voices of people who are expecting a new Xperia that is different from the previous Xperia, the desire to propose “evolution” that makes you feel “change” There was.

What is the positioning of “Xperia XZ 2 Premium”, “Xperia XZ 2” and “Xperia XZ 2 Compact” respectively?

Ichino: “Xperia XZ 2” is a model that summarizes the new “experience” and “design” provided by Xperia this season in the most balanced out of the three products. “Xperia XZ2 Compact” is a compact model that compiles it without compromising it. On the other hand, “Xperia XZ2 Premium” is a model challenging the limitations of smartphone technology. It is positioned as a product for highly sensitive users who appreciate Sony’s challenge to pursue state-of-the-art technology. “Xperia XZ Premium” released in 2017 realized with a smartphone a high quality display equipped with latest television technology with a 4K display compatible with HDR (wide dynamic range), but this time “Xperia XZ2 Premium In addition, we aimed to realize a camera of the quality of a digital single lens camera with a smartphone.

As a method of making things, it is a new product that consciously felt “Changing” that is felt somewhat challenging, but please tell me about the product concept in a bit more detail.

Ichino: In the overseas market, we are expressing it as “Entertainment to the Extreme”, but in the latest model, we can not only improve hardware-like functions but also as “experience” with our previous smartphones We are trying to realize that. In particular, I pursued thoroughly how to maximize the attractiveness of “content” which is the core of the experience.

One thing is to “take”. Now is the time that users create content, so we are making cameras with the theme of how to enhance expressiveness and broaden the range of expressions. Further challenge a new attempt on “watching”. By multiplying beautiful “video” and “sound” by elements called “vibration”, we propose content experiences with different dimensions than before (“Dynamic Vibration System” below).

 

I do not compromise “image quality” nor “fun”
New Xperia camera function

 

First of all, please tell me about enhancement of the camera function that many users are paying attention.

Ichino: There are two axes to enhance the camera function. One is “Quality” and the other is “Fun & Creative”. As evolution common to the three models of the new model, we achieved the world’s first 4K HDR movie shooting support function in the former “quality” axis. “Xperia XZ Premium” corresponds to “display” of 4K HDR contents, but this time, it makes it possible to “shoot” with smartphone. 4K HDR is a technology that is becoming standard in the movie industry, which further enhances reality by greatly expanding the color gamut and dynamic range of high resolution 4K video.With the new Xperia, it is possible to shoot easily expressive images such as professional with smartphones.

With regard to the latter “fan & creative” axis, super slow motion shooting at 960 fps which was popular with “Xperia XZ Premium” has been improved to full HD resolution (conventionally HD image quality only). I am trying to enjoy high-definition images that reflect slow motion video with impact up to each of the splash splashes. For the original function “3D creator” that scans people’s faces and things and can create and play 3D data, we are enhancing usability such as enabling “self-shooting” with the front camera with new products.

What kind of technical breakthrough did you have in realizing the world’s first 4K HDR? 4K HDR movie shooting has been realized only with some models of high-end, even for dedicated video camera. Why was it possible to realize it with a smartphone as soon as possible?

Sony Mobile Communications Co., Ltd.
Product planning in charge Inoue

Product design Inoue: Actually, the sensor itself of the camera itself had the ability to shoot 4K HDR movie from the previous model, but since the chipset did not correspond so far, 4K HDR movie shooting can be realized did not. However, with the new model, this is realized by installing the latest chipset. Finally we can now draw out the full potential of the sensor.

However, loading becomes high when photographing 4K HDR movies, so it must be designed to withstand its power consumption and heat. It’s the hardest thing to balance this in smartphones that are limited in size. Since the world’s first 4K movie shooting model “Xperia Z2” (the summer model of 2014), I think that it was possible to realize it only after accumulating know-how.

That is why I realized 4K HDR movie shooting ahead of the time because I realized 4K movie shooting earlier. So, what about shooting still images? First of all, please let us know if there are improvements in functionality common to the 3 products this time.

Sony Mobile Communications Co., Ltd.
Camera charge Goto

Ichino: Although the still picture shooting function of Xperia has been highly evaluated in the past, some customers have heard that they want to improve slight noise and darkness in dimly lit places We had it.

Camera charge Goto: So this time, we revamped the algorithm of the video engine “BIONZ ® for mobile” significantly. It succeeded in tremendously improving the processing performance of noise, and it became possible to take pictures with low noise and detail feeling. Also, it adds processing that allows you to shoot quickly moving subjects without blurring.

It is a pleasing part for people who often take pictures indoors because the picture quality in dim places is even better. By the way, until now, I have talked about the camera function of “3 products common”, but from now on, can you tell us the merit of “dual camera” which is the new axis only for “Xperia XZ2 Premium”?

Ichino: The idea of ​​shooting a combination of multiple cameras has appeared several years ago and has already been adopted by many products in the smartphone market. However, as Sony Mobile, we regard the camera as a compound eye as one means of improving the camera function to the last. I am not concerned with compound eyes, but I am thinking about how we can take beautiful pictures, so far products have adopted monocular as a result. In fact, we also realized high sensitivity shooting equivalent to ISO 12800 (at the time of still image shooting) by combining a large 1 / 2.3 type image sensor comparable to a compact digital camera and “BIONZ for mobile” It is.

And this time, with “Xperia XZ2 Premium”, Sony’s original Motion Eye ™ Dual camera combining color and monochrome and two 1 / 2.3 type large sensors realizes high sensitivity shooting comparable to digital single lens camera . Ultrahigh sensitivity shooting equivalent to ISO 51200 for still images and ISO 12800 for animation is now available. By doing this, it makes it possible to shoot clearly moving subjects even in dark places without blurring.

Equivalent to ISO 51200, even when shooting movies ISO 12800 is exactly a single lens camera class! Also, it is felt that the image quality at the time of shooting in the dark is improving even if you look at actual examples as well as numerical values. Can you further step on the technical advantages of dual cameras equipped with “Xperia XZ2 Premium” that could achieve such high performance?

Inoue: The dual camera of “Xperia XZ2 Premium” is divided into three main parts. A color / monochrome camera module equipped with a CMOS image sensor, a newly developed image fusion processing processor named “AUBE ™ (Orb)”, and an advanced video engine “BIONZ for mobile” It is realizing.

As for the strengthening of “BIONZ for mobile” common to three products, I explained from Goto earlier, but with the dual camera, the camera module is completely renewed with full cooperation of Sony group’s semiconductor division and camera division. In order to achieve high sensitivity, we have newly designed a bright lens, F1.8 for color cameras and F1.6 for monochrome cameras.

And the biggest kimo is the new development of “AUBE” processor which combines the two video signals output from the camera module.By doing this, real-time fusion processing of inputs from multiple cameras, which could not be realized in the past, has become possible.I believe that it is the greatest technical advantage of “Xperia XZ2 Premium” that it became possible to enjoy the merit of dual cameras even with moving pictures.

Xperia XZ2 Premium super high sensitivity photograph comparison movie

Goto: This Motion Eye ™ Dual camera system is a gift of “One Sony”. Sony Semiconductor Solutions Inc., which develops semiconductor devices, Sony’s research and development department, which is engaged in research and development of image recognition and image sensing technologies, and Sony Imaging Products & Solutions, which develops camera equipment, It was developed and developed. The effect is obvious if you can see the actual picture. You should be able to feel the difference in quality clearly.

 

With video, sound, and vibration,
I feel “content”

As for the aspect ratio (aspect ratio) of the screen, “Xperia XZ 2 Premium” is 16: 9, “Xperia XZ 2” and “Xperia XZ 2” and “Xperia XZ 2” XZ 2 Compact “is 18: 9, which is different ratio. What is the reason for this?

Ichino: Vertical display such as 18: 9 is popular in the recent smartphone market, but what kind of display is best depends on product size and characteristics. Therefore, the best shape and size are selected for each one according to the user image targeted by each of the three products and the experience to be provided this time as well.
What you feel more about the benefits of 18: 9 is a user who emphasizes aspects of smartphone communication as a tool. Recent SNS scroll up and down UI is becoming mainstream, so there is merit that listing is enhanced by being able to display long in the vertical direction.

On the other hand, 16: 9 is suitable for users who value viewing experience. From professional contents such as television programs and movies to videos taken by users themselves, moving picture content is the current situation, 16: 9 is the standard. As the 18: 9 display creates margins, the actual viewed viewing content size will be smaller than the display area. So I chose a 16: 9 display in “Xperia XZ 2 Premium” which focused on enjoying 4: 1 HDR movie from “shoot” to “watch”.

Other companies are increasingly smart phones adopting the so-called “almost full screen” design, which narrowed the bezel on the front and the upper side to increase the occupation area of ​​the display to the limit, but you can tell us the idea of ​​Sony Mobile against such a trend Is it?

Ichino: We recognize the trend of narrowing the bezel area and making the display larger screen. However, since we place great importance on experience value and ease of holding, we are working on raising the occupancy rate of the front of the main body while keeping them. In this new product, all models are bigger than conventional models, and the upper and lower bezels are also narrowing.
How far it increases screen occupancy will be a trade-off with other functions, but we emphasize the total experience value and balance it. If you interfere with the area required for cameras, speakers, antennas, etc. as a result of expanding the display area, camera image quality, sound quality, antenna sensitivity, etc. may be sacrificed. Based on the premise of realizing the total user experience that we want to offer, the balance of the screen sizes considered as optimal at this time will be the shape of this time. Of course, I will continue to improve the balance further while keeping the experience by further design improvement and adoption of new technology.

I see. What is important is the total balance. Then, please also tell me about the “image quality” of the display. What points are improved in display performance other than size?

Inoue: “Xperia XZ2 Premium” improves the brightness by about 30% compared with the conventional one so that you can enjoy the beautiful images of 4K HDR more effectively.
Ichino: With HDR support, not only the color reproducibility but also the expressive power of the detail are improved, and the reality of the image increases. Also, in conventional products, there were limited HDR content to enjoy, but in addition to being able to shoot HDR movies for all three products, this time, contents of existing SDR (Standard Dynamic Range) video HDR equivalent conversion, “HDR up conversion function” also equipped. With this, most images can be enjoyed with HDR image quality. In addition, “Xperia XZ2 Compact” realizes dramatically higher resolution from the conventional compact model, so the display performance has dramatically improved.

In addition, is there any ingenuity that you are going to do to enhance the realism of the image?

Ichino: The sound pressure of the built-in speaker is improved from 30% for “Xperia XZ2 Premium”, 20% for “Xperia XZ 2” and “Xperia XZ 2 Compact” from the previous model. In addition, “Xperia XZ2 Premium” and “Xperia XZ2”, new function “dynamic vibration system” was installed. In addition to sight, hearing, superimposing tactile stimuli Simultaneously appealing to multiple senses, we succeeded in creating a feeling of presence that has never existed before.
Inoue: Technically, we built a newly developed large vibration module, analyzed the sound of the viewing contents in real time with Sony’s own algorithm, and dynamically shake the body according to the sound. In recent years, when enjoying music, playing MV (music video) on YouTube etc. has also increased, but I think that you can feel the power especially with such contents. Of course, it is valid not only for music content but also for movies, games, movies taken by oneself. First of all, we would like you to experience it at shop front etc.

 

 

Feeling in the arch shape of newborn Xperia familiar to hand

Please tell me the reason why the design has changed significantly from the conventional model this time. Several generations have adopted a flat and slim design, but this time, the center of the back bulged, it became a three-dimensional form.Why is that?

Designer Ishida: I think you all have been realized, but due to further popularization of SNS and the Internet, the time that people and smartphones come in contact with each other has been increasing year by year. There is a survey result that it is supposed to touch the smartphone for about a long period of about 5.5 hours a day, about 8 times in the last 10 years. So, in designing a new Xperia, we thought about creating a seamless and pleasant relationship between people and smartphones.

That is the aim of the new design adopted this time, the back curve is a big curved.

Ishida: The concept is “Ambient Flow”. I expressed that the technology contained in Xperia blended into the life with the user. This concept is not only the shape of the hardware but also the design concept of the entire Xperia including coloring and materials, surface finishing, and user interface.

Please tell me about points that I especially stick to as designers about such body designs, if you would like me to see them.

Ishida: First of all, would you like to touch the beautiful curved surface on the back? By adopting new 3D glasses in this season’s model, seamless shaping with a metal frame is made possible. In addition, the glass material has become a material highly compatible with the wireless charge newly installed this time.

By reconsidering the internal structure greatly, we were able to place the main camera, which was conventionally located in the back corner, in the center part. It is one of the merit of the new design that it became possible to take more natural shooting by aligning the center axis of the camera and the display.

Besides the camera, the fingerprint sensor also moved to the back center.

Ishida: In the conventional model, it was necessary to switch to the home position after unlocking with the fingerprint sensor, but in the new model, it is easy to use position where fingers naturally can be gripped while holding the main body at the home position I moved the fingerprint sensor to. Because it is arranged in the center in the back, you can use it with the right hand or the left hand in the same way.

Ichino: When you touch the fingerprint sensor from the screen off state, the screen on and unlock are done at the same time and you can start using it immediately.There is no need to operate the power button or tap or swipe the display. In addition, since the function to turn on the screen by releasing the sleep only by lifting the main body is newly installed, it became more natural operability.

Actually trying it, it is only necessary to add fingers naturally without special operation, so it felt that the trouble of “to unlock” action was reduced more than before. Finally, please tell me the intention of putting in each design, 3 models which appearance impression differs greatly.

Ishida: The theme of CMF (color material finish) common to all three products is “Flow of Light”. Like a comfortable light full of everyday life, I aimed for a more naturally blended environment. 3 In accordance with the product’s nature of the model, it is finished in color and texture expressing different light effects.

Specifically, “Xperia XZ2 Premium” realized an elegant appearance suitable for a premium model, with the theme of reflection of light, with aluminum frame and chrome mirror style 3D glasses. “Xperia XZ 2” expresses the sense of depth unique to glass, with a theme of transmission of light, half mirror treated on the glass surface, facial expression changes by light and angle. “Xperia XZ2 Compact” gives a fresh frosty texture that makes use of the round form that adapts to the hand, with the theme of light diffusion as the theme.

 

The unprecedented condensed smart phone finally realized

Finally, can you give us a thought on the new model, a message you would like to convey to everyone in the reader?

Ishida: In the premium model “Xperia XZ2 Premium”, Sony’s latest technologies such as dual cameras, AUBE, 4K display, large speakers, dynamic vibration system, etc. are packed as much as this. The task of putting it in the body of a smart phone with limited size was quite high level of difficulty (laugh). I think that it has never been a “packed” smartphone so far. I would like you to experience this condensation degree.
Ichino: As for that, I really put a lot of hardships on each part of the company (laugh). I was able to shape such unreasonableness since design, mechanics and design worked together. By the way, among such multifunctional, the function that I personally like is a dynamic vibration system. Just by adding tactile sense, surprisingly “experiences” change. Inoue also said that before, please try it at the store!
Gotou: As a camera manager, I have a dream camera as a matter of fact. This time, by responding to 4K HDR shooting and improving the dark place image quality, it has become possible to leave beautiful pictures and movies even in situations where it has been giving up as “impossible with smartphones” until now. With the new Xperia, I am very happy to record such everyday and share it with my family and friends.
Inoue: “Xperia XZ2 Premium” is a product we have worked on retrospectively, such as developing a new processor to realize the experience while repeatedly discussing the experience we would like to deliver with a dual camera is. Because of difficulty, I am proud that we have made something full of Sony’s state-of-the-art technologies, including the world’s first 4K HDR movie shooting & playback support and ultra high sensitivity dual camera. It is a self-confidence work that all of our total power is packed including “Xperia XZ 2” “Xperia XZ 2 Compact”. Thank you very much!!

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